Brand Story


La Jolla海邊夕陽

La Jolla was founded in the Sunshine California in 1996 and was named after its Hispanic origin, which means "Jewelry" where the founder met her lifetime partner and bought their engagement ring in the beautiful city-La Jolla; therefore, the founder decided to convert the romantic atmosphere of their love story into her career and to share her happiness and blessing with all of her friends whom believe in their forever loving hearts in pursuing for beauty and priceless health.

The spirit of La Jolla brand is continuously integrate and balance the concept of health and beauty in our products, in order to meet the needs of our loyal customers with sophisticated and elevated tastes.


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